Work Portfolio
I am a marketing professional with over ten years of experience in digital and social media marketing. I am a dedicated hard worker, a quick learner, and an expert in my field. Enjoy browsing samples of my work from my recent roles. Don't hestitate to fill out my contact form if you have questions! Additional samples are available upon request. My full resume can be found here.
Social Media
I have over ten years of experience writing and creating content for social media for a variety of platforms, including Facebook, Twitter, Instagram, TikTok, Snapchat, LinkedIn, YouTube, Reddit, Pinterest, Giphy, and Spotify. Content included organic as well as branded content.
Writing
I am well-versed in writing blog-style content. My concert reviews for Charm Music Magazine are immersive and detail-driven. My content for the City of West Allis is clear, concise, and accessible for all reading levels. My blogs at Summerfest are rich in content (photos, playlists, charts, and more) and were used to drive traffic to our website from our email and social platforms.
Project Management
I have acted as Project Manager in many of my positions. Projects for the City of West Allis involve coordination with multiple departments, are distributed across multiple platforms, and are concise and accessible for residents.
Example 1
During Aug. 2025, devastating storms hit Milwaukee County, resulting in over 11 inches of rainfall and widespread flooding. The hardest hit zip code within in Milwaukee County was in West Allis. During this time, the Marketing and Engagement team had a vacancy in the director position, so I all communication efforts - digital and print - fell to me as the Marketing Strategist. I was instrumental in creating the 2025 Comprehensive Flood Recovery Plan and distributing all relevant information, including creating web pages and banners, social posts, press releases, website news articles, push notifications, text messages, emails, and print flyers for distribution. I communicated state and federal resources, updates from Mayor Dan Devine and other City leaders, updates from public works about garbage collection, updates from the health department about cleaning and mold mitigation, how to help and where to request help, and other vital information on a daily (sometimes multiple times a day) basis.
The projects at Summerfest involved many moving parts with a variety of deadlines and objectives.
Example 2
Part of my duties during the festival was to provide creative direction for festival recap videos. This involved working with the video shooters and editors to produce a finished product that meets all requirements and sponsors' deliverables.
Example 3
After each festival, the team of 5-7 photographers delivered their final edited photos. Before I was hired, there was not a way to name files or search through photos through keywords. I worked with IT to find a tag-able and searchable solution. Between 2017 and 2022, I tagged and sorted over 100,000 photos.
Example 4
#DIYSummerfest - In 2020 when the pandemic was causing concerts and festivals to cancel, it was difficult to keep Summerfest fans engaged on social media. They were anxious about the state of the world, and they were missing out on the festival experience. As a way to keep fans engaged on social media, I created a promotion called “#DIYSummerfest” that encouraged fans to make their own festival at home in a safe, socially-distanced way and to share their experience with Summerfest online. The promotion caught the attention of all four of Milwaukee’s local news channels, brought sales to our merch online, and thousands of engagements and impressions to our previously quiet social channels.
Social Media
Media
Example 5
In 2017, Summerfest, a music festival in Milwaukee, WI celebrated its 50th edition. As part of the year's promotion, I created a 50-day countdown calendar of events to build hype around the festival. It included social promotions, live events, and more. I acted as Project Manager for every item on the calendar and made sure items were executed flawlessly.
Social Media
Media